Beware the Big Bad Wolf – Misalignment is Killing Your Value

Value Killers - Misalignment in Sales and Marketing

When Little Red Riding Hood arrived at her grandmother’s house – dinner basket in hand – she found the big bad wolf, dressed in a bonnet, a nightdress, and fuzzy slippers – with plans to make Little Red Riding Hood the dinner. Too often, Sales and Marketing find themselves in this exact situation misaligned –…

Read More